I don’t often jump up and down about a new product. There’s better ways to exercise. This week, however, I found (wait – must put on beanie with propeller first) a totally cool little app for keeping your Apple Macintosh up-to-date, functional, and without the evolving nonsense that is crippling to any PC. It’s called [...]
So, we’re developing a web series pilot. It’s called Auto Obsession and it’s about the people who own various types of vehicles and how… um… unique they all believe they are. Think of People Magazine or US for vehicle owners. And yes, it can get very weird. But, we’re ready for that. We’ve spent years [...]
Earlier this month, Apple introduced a series of new solutions for those involved in education and the electronic book publishing industry. Overall, the announcement is not really hyper-exciting news to the average person as eBooks, eMags, and other electronic content delivery solutions abound. But, as with many technology solutions, Apple’s overall understanding of what people [...]
If you own a business or sell a product, the use of the Internet as a promotional or eCommerce channel should be up front and center for you. People from all walks of life are using the web to search, evaluate, and purchase products and services. It isn’t a fad. It isn’t “just for youth.” [...]
Several of our clients have been asking us about “the Cloud” and what it means. Is it really ready for prime time? How is it used? What does it cost? And why would we migrate away from our standard server environment for “the Cloud?” In reality, this isn’t a new environment. Its uses are expanding [...]
As we push our way into 2012, the coming year is already filled with expectations and variations from the norm. What will you do on February 29? Will you take advantage of the extra three days prior to filing taxes? Will you vote? Will you hire? Will you invest? We’re on the move with a [...]
As 2011 winds down, I spend considerable time evaluating where we’ve been and where we need to go in the coming year. As much as possible, I visit with clients and ask questions, so I can get a better feel for how our firm can support every engagement. This year, something important came through in [...]
Every few weeks, we receive an inquiry regarding the use of social media to improve a firm’s popularity or sales. And the expectation is always based on getting to the top of the mix. Let’s get this out of the way right now: social media is not medicine. You don’t employ it and receive results [...]
Every web environment is different. In some cases, a single page exists. In others, a wide array of applications are in play. For R/com Creative, a combination of tools helps us communicate with our clients and prospective new friends. Our overall objective is to help our clients tell a better story, so our tools will [...]
I learned about Steve Jobs passing while at our data center. I saw the image on the Apple website, displayed on an Apple display, being powered by a Macintosh MacBook Pro. In the hours that followed, I texted, chatted, and read tributes about Steve. All of them came to me via my iPhone or my [...]
